Property Analyst & Listing Specialist

Role Purpose

The Property Analyst & Listing Specialist is a high-impact, cross-functional role responsible for evaluating every property EssentiaLyfe represents from the ground up. This individual brings together expertise in real estate valuation, event planning, interior design, production logistics, and financial modeling to develop comprehensive property profiles that position each asset for maximum revenue across all channels — nightly rentals, monthly leasing, events, and film/production bookings. This is a senior individual contributor role requiring sharp analytical instincts, refined aesthetic judgment, and the ability to translate a property's physical and spatial characteristics into compelling, data-backed listing strategies.

About Us

EssentiaLyfe is a boutique luxury villa rentals agency specializing in residential vacation rentals, event venues, and film locations across the Los Angeles market. With access to over 5,000 curated properties, we also offer concierge services, property management, event management, and more.

We are a team that values passion, innovation, and a genuine appreciation for high-end real estate. At EssentiaLyfe, we empower our people to bring out the best in themselves — and in each other. Learn more at www.essentialyfe.com.

Key Responsibilities

• Assess each property's fair market value across four revenue channels: Nightly STR, Monthly lease, Event rental, and Film/production use
• Model blended revenue scenarios and recommend optimal pricing and channel mix per property
• Benchmark comparable properties on different marketplace websites, and direct lease markets
• Identify revenue uplift opportunities based on property features, location, and seasonal demand

Property Assessment & Walkthrough

• Conduct thorough in-person property walkthroughs or remotely video conference to evaluate layout, condition, capacity, and aesthetic quality
• Determine nightly guest and event capacity across indoor and outdoor spaces, accounting for code compliance, flow, and practical constraints
• Assess architectural character, interior design narrative, and property style to inform marketing positioning
• Identify staging opportunities, design improvements, and amenity gaps that affect revenue potential
• Evaluate the behavioral profile and communication style of prospective homeowners to assess cultural alignment and determine suitability for partnership with EssentiaLyfe — identifying early indicators of trust, collaboration, and long-term fit
• Identify each property owner's long-term objectives for the asset and surface any additional properties in their portfolio that may represent expansion opportunities for EssentiaLyfe
• Deliver professional property walkthrough presentations to homeowners to align on listing strategy, standards, and expectations

Listing Development & Content Strategy

• Write compelling, high-converting property descriptions tailored to each use case (STR, event, film/production)
• Define property categories, tags, and searchability attributes for each platform
• Develop property-specific talking points and positioning narratives for sales and marketing use
• Coordinate with photography, graphics, and marketing teams to ensure visual assets reflect highest-value positioning
• Screen and verify property details to uphold EssentiaLyfe's standards of transparency and accuracy

Event & Production Suitability

• Evaluate suitability for event types (corporate, social, cultural, editorial, brand activations) and production use (film, TV, photography)
• Assess logistical factors including parking, load-in access, power capacity, noise considerations, and permitting requirementss
• Develop event capacity guidelines and production-specific use parameters for each property

Cross-Functional Collaboration & Data Management

• Partner with the CEO, Homeowner Onboarding team, and operations department to complete property onboarding within defined timelines
• Input all property data, analysis, and listing content into EssentiaLyfe's CRM/PMS platform with precision and completeness
• Maintain an active property pipeline — tracking onboarding milestones and ensuring no listing opportunity falls through
• Provide ongoing market intelligence to inform portfolio pricing adjustments and acquisition strategy
• Report on analysis progress, listing quality benchmarks, and areas for improvement to leadership
• Uphold EssentiaLyfe's values of integrity and excellence in every property and homeowner interaction

Skills & Competencies

• Outstanding written and verbal communication skills — able to craft polished, luxury-tier property copy and keep internal stakeholders consistently informed
• Exceptional spatial and aesthetic sensibility — ability to evaluate interior design, architectural style, and property owner character with a discerning eye
• High intelligence & strong analytical mindset — proficient in pricing analysis, comparative market analysis (CMA), and blended revenue modeling
• Excellent organizational and project management abilities; capable of managing multiple property onboardings simultaneously
• Customer-centric orientation — manages complex homeowner and client situations with patience, professionalism, and responsiveness
• Business acumen — understands and navigates dynamic real estate environments, identifying risks and revenue opportunities
• Proficient in Microsoft Office Suite; experience with CRM, PMS, or STR platform tools a plus
• High degree of initiative and entrepreneurial spirit — proactive, solutions-oriented, and energized by building processes

Qualification & Experience

Required

• 3+ years of combined experience in real estate, hospitality, event planning, creative director or a closely related field
• Demonstrated ability to assess and value residential or luxury properties across multiple use cases
• Proficiency in pricing analysis, comparative market analysis, and revenue modeling
• Exceptional written communication skills; ability to produce polished, luxury-caliber property copy
• High attention to detail and structured approach to data entry, documentation, and pipeline management
• Comfort working independently and managing multiple property onboardings simultaneously
• Valid California driver's license and reliable transportation for property visits across the LA metro area
• Active LinkedIn profile required

Strongly Preferred

• Bachelor's degree in Business, Real Estate, Hospitality, Psychology, Architecture, or a related field; Master's degree a plus
• Background in interior design, architecture, or property staging
• Experience with STR platforms
• Familiarity with LA's luxury real estate submarkets: Beverly Hills, Bel Air, Malibu, Hollywood Hills, Brentwood
• Knowledge of event production logistics, film/TV location requirements, or LA permitting processes
• Experience with CRM or property management software
• Proven track record of success in a high-energy, fast-paced environment with multiple competing priorities

Salary & Benefits

Compensation is commensurate with experience. EssentiaLyfe offers a supportive and rewarding work environment, including:

• Friday lunches provided
• Weekly pay
• Commuter benefits
• Wellness Classes
• Free Coffee
• Bring your dog to work as needed (Terms Apply)