Privacy Policy
Last Updated: March 1, 2026
Summary (Plain Language)
We know privacy policies can be long. Here is a quick overview of what we collect and why:
- We collect your name, email, phone, and payment info to process bookings and communicate with you.
- We collect technical data (IP address, browser type) automatically to improve our service.
- We do not sell your personal information in the traditional sense.
- You can request access to, correction of, or deletion of your data at any time by emailing info@essentialyfe.com.
- California residents have additional rights under CCPA. EU/EEA residents have rights under GDPR.
The full policy below contains all legally required details.
1. Introduction
Protecting your private information is our priority. This Privacy Policy applies to the www.essentialyfe.com website and governs data collection and usage. For purposes of this Privacy Policy, all references to EssentiaLyfe include www.essentialyfe.com and any affiliated or related websites. EssentiaLyfe is a vacation rental, film, events, vehicle, and property platform that provides concierge and rental services (the "Services"). By using the EssentiaLyfe website, you consent to the data practices described in this policy.
2. Collection of Your Personal Information
EssentiaLyfe may collect personally identifiable information, such as your name, email address, and phone number. If you purchase EssentiaLyfe's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. EssentiaLyfe may also collect anonymous demographic information, such as your age or gender. We may gather additional personal or non-personal information in the future.
Information about your computer hardware and software may be automatically collected by EssentiaLyfe. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the EssentiaLyfe website.
EssentiaLyfe encourages you to review the privacy statements of websites you choose to link to from EssentiaLyfe. EssentiaLyfe is not responsible for the privacy statements or other content on websites outside of the EssentiaLyfe website.
3. How We Use the Information We Collect
The information we gather enables us to personalize, improve, and continue to operate the Services. We may use the information we collect to:
- Communicate with you about the products and services we offer, and respond to your requests, inquiries, comments, and suggestions.
- Operate, evaluate, and improve our business and the Services (including developing new products and services).
- Tailor the content we display to you in our communications and in connection with your use of our websites or mobile applications.
- Analyze and enhance our communications and strategies.
- Provide important administrative information regarding the Services, such as changes to this Privacy Policy and our Terms of Use.
- Comply with legal requirements, judicial process, and our company policies.
- Protect against, identify, investigate, and respond to fraud, illegal activity, and other claims and liabilities.
We may share aggregate, non-identifiable information with our partners and service providers. EssentiaLyfe will disclose your personal information without notice only if required to do so by law, to protect the rights or property of EssentiaLyfe, or to protect the personal safety of users or the public.
4. Cookies and Tracking Technologies
We and our third-party partners use cookies, web beacons, pixel tags, and similar tracking technologies to recognize you when you visit our Services, understand how you use them, and personalize your experience.
Types of cookies we use:
- Essential cookies: Required for the website to function properly (e.g., session management, login).
- Analytics cookies: Help us understand how visitors interact with our Services (e.g., Google Analytics).
- Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness.
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Services.
5. Links to Websites and Third-Party Content
We may provide links to third-party websites, services, and applications that we do not own or control. We cannot take responsibility for their content, privacy policies, or practices. We encourage you to review the privacy practices of any third-party services before providing information to or through them.
The Services may also include social media buttons and widgets, such as the Facebook "Like" button. Your interactions with these features are governed by the privacy policy of the third-party service that provides them.
6. Your Rights and Choices
You can use many features of the Services without registering. You have the following rights and choices:
- Marketing opt-out: Unsubscribe from marketing emails by clicking the unsubscribe link in any email from us.
- Withdraw consent: Contact us at info@essentialyfe.com to withdraw previously provided consent.
- Location data: Adjust your mobile device's location services settings to stop sharing location data.
- Delete your data: Email info@essentialyfe.com to request deletion of your personal information.
In certain jurisdictions, you may also have the right to access, correct, restrict, or port your personal data. To exercise any of these rights, contact us as set forth in Section 12.
7. SMS and Text Communications
If you provide your mobile phone number and consent to receive text messages from us, we may send you transactional messages related to your bookings and, where you have opted in, promotional messages. You may opt out of SMS communications at any time by replying STOP to any text message we send you, or by contacting us at info@essentialyfe.com. Standard message and data rates may apply.
8. How We Protect and Retain Information
We seek to protect personal information to ensure it is kept private; however, we cannot guarantee the security of any personal information. We store information using techniques reasonably designed to secure it, including SSL/TLS encryption for data in transit.
Typical retention periods:
- Booking and transaction records: 7 years (to comply with tax and legal requirements).
- Account information: Duration of your account plus 3 years after closure.
- Marketing preferences and communications: 2 years from last interaction.
We will then destroy or anonymize your information in accordance with applicable law.
9. International Data Transfers
We may transfer your information to countries other than the country in which it was originally collected, including the United States. When we transfer your information, we will protect it as described in this Privacy Policy and implement appropriate safeguards as required by applicable law.
10. Children Under Thirteen
EssentiaLyfe does not knowingly collect personally identifiable information from children under the age of 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information.
11. Changes to This Policy
EssentiaLyfe may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting an announcement on our website or, where required, by seeking your consent. The "Last Updated" date at the top of this page indicates when this Policy was last revised.
12. Contact Information
EssentiaLyfe, Inc.
145 S. Fairfax Ave.
Los Angeles, CA 90036
Email: info@essentialyfe.com
Phone: 1-855-701-2725
13. Additional Disclosures for California Residents
These additional disclosures apply only to individuals who reside in California under the California Consumer Privacy Act of 2018 ("CCPA").
Notice of Collection
In the past 12 months, we have collected the following categories of personal information:
- Identifiers, including name, email address, phone number, account name, IP address, and account ID.
- Commercial information, including purchases and engagement with the Services.
- Audio or visual data, including pictures or videos posted on our Services.
- Inferences, including information about your interests, preferences, and favorites.
Right to Know and Delete
California residents have the right to request deletion of personal information we have collected, and the right to know about our data practices in the preceding 12 months. To exercise these rights, email: info@essentialyfe.com.
Right to Opt-Out of Sale
We do not sell personal information in the traditional sense. To the extent certain advertising activities are considered a "sale" under the CCPA, you may opt out by emailing info@essentialyfe.com with the subject line "Do Not Sell My Personal Information."
Authorized Agent
You can designate an authorized agent to submit requests on your behalf. We will require written proof of the agent's authorization and will verify your identity directly.
Right to Non-Discrimination
You have the right not to receive discriminatory treatment for exercising any of your privacy rights.
California Shine the Light Law
Pursuant to California Civil Code Section 1798.83, California residents may request information about personal information shared with third parties for direct marketing purposes. To make such a request, email info@essentialyfe.com.
14. GDPR Privacy Notice (EU/EEA Residents)
This notice applies to individuals located in the European Economic Area ("EEA") under the General Data Protection Regulation ("GDPR"), which applies from May 25, 2018.
Data Controller
EssentiaLyfe, Inc. is the data controller for the Services. Contact details are set out in Section 12 above.
EU Representative
As EssentiaLyfe is based in the United States, we are in the process of appointing an EU representative as required under GDPR Article 27. Please contact us at info@essentialyfe.com for current contact details.
Lawful Basis for Processing
We process personal information on the basis of consent, contract performance, legal obligation, or legitimate interests, as applicable.
International Transfers Outside the EEA
Our main offices are in the USA, where we process personal information. When you provide personal information to us, we request your consent to transfer it to the USA. We safeguard your information in accordance with this Privacy Policy, use secure transmission methods, and enter into appropriate contracts with data processors.
Your Rights Under GDPR
You have the right to access, correct, restrict, delete, or port your personal data, and to object to processing. To exercise these rights, contact us at info@essentialyfe.com.
Right to Lodge a Complaint
You have the right to file a complaint with your national or regional data protection authority. The EU Commission maintains a list of supervisory authorities at:
http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm
